Below, you’ll find an overview of our most-requested types of content. Have something in mind that isn’t covered here? Ask us about it.
If it’s great writing you need, we can help.
White papers are professional, authoritative documents that explain complicated topics while also persuading the reader that your business offers the best solution. There’s an art to writing them well, and that’s why they’re the most highly sought-after content marketing tool in the business.
Historically, white papers were used almost exclusively by government entities or for highly technical B2B (business-to-business) marketing.
In recent years, though, white papers have become a leading means of marketing, even for B2C (business-to-consumer) companies, web marketing agencies, law firms, and more. Let us show you how. And be sure to ask about our “How to Use Social Media” white papers, geared toward a specific industry or client base… they consistently rank among our top performers! Clients come back to us for one new version after another because they get such great results.
High-quality content, published on a regular basis, is the single most powerful weapon in the search engine wars. Blog articles are the easiest and most cost-effective way to maintain a steady flow of the fresh, high-quality content Google is looking for. They’re essential for fetching organic inbound traffic too. When potential customers or clients search for something online, you want them to find the answer on your site.
Give your readers something to care about (and a reason to keep coming back). We provide relevant, well-researched, SEO-savvy articles on an ongoing basis so your blog never goes stale.
When your customers find you online, your website will literally define their entire understanding of your business. That’s not an impression you can afford to throw away. Each webpage has a job to do: bring in traffic, convert that traffic, and produce a customer or client.
Whether you need a single webpage or an entire site’s worth of content, we’ll draft incredibly readable and highly SEO-effective copy to give you the cutting edge online. From headlines and subheadings to keyword density and calls to action, we know how to write webpages that work.
While every page on your website is important, nothing needs to shine quite like the home page. Here is where you make the case for your products or services and put a stamp on your brand.
This single page will see more traffic than any other item on your site, and if it isn’t good, many readers will never venture beyond it. Home pages must look good to Google and to the human eye. Every word counts.
Guest Articles (“Guest Posts”)
Publishing content under your name on third-party websites — or in magazines or newspapers — is a great way to catch new eyeballs. Those third-party link referrals pack a powerful punch for SEO too.
Most of the websites, magazines, and newspapers that accept outside contributions will have very strict standards for publication, and not every proposal gets approved. We have a long track record of writing content that gets published wherever you want it. Scribistics articles have been featured in major national newspapers and magazines, and Scribistics president Aaron Wallace has been personally featured in publications like The Washington Post and The New York Daily News.
We’ve gotten our clients published on The Huffington Post, NBC, in major cities’ newspapers of records, and beyond. We can help with everything from topic development to the pitch / proposal and the article itself.
Email Marketing Campaigns (“E-Blasts”)
Email blasts aren’t only for news anymore. They’re also a great way to keep your client base engaged. Believe it or not, studies show that most people don’t mind email blasts as long as they aren’t “spam.” In fact, they have a surprisingly high click-through and conversion rate! That’s especially true for lawyers. Marketing emails from law firms have the highest read & conversion rates in the industry… and the ones we write are at the top of that pack.
And while “blast” might be a noun or verb in this sense, we think it can be adjectival too! Strong emails are concise and inviting at the same time. At Scribistics, our writers strike just the right balance between “professional” and “fun.” From playful, eye-catching subject lines to pithy, easy-to-read content, we write email marketing campaigns that give readers what they’re looking for. And we give your brand some personality at the same time.
Your business is probably more newsworthy than you think. We can craft stellar press announcements to get readers’ attention or drive increased web traffic toward your company.
Our writers know how to write the news… even when you might think there isn’t much news to announce! Press releases can be posted on your own website and submitted to third-party distribution services and/or traditional news outlets.
Sales Letters & Media Press Kit Copy
Sales kits need powerful, persuasive copy to complement an excellent design. A great kit should make the case for your company in just a few pages.
Sales letters have even less room to breathe, so the content must be pithy and strong. At Scribistics, we have helped our clients substantially grow their own client bases by using our direct sales letters, which can be written for distribution by email or direct U.S. mail. In fact, of all the glowing feedback & reviews we’ve received over the years, it is probably our sales letters that have most wowed our clients. And we even have some tips for making sure your envelopes get opened.
We practice what we preach, too. Scribistics built its initial client base using direct sales letters that we wrote ourselves, and it worked. It can work for your business too.
First impressions mean everything. Let us help you make a great one.
Pamphlets & Brochures are marketing staples, and for good reason. They work!
But “pretty” only goes so far. We’ll put words to work with an effectively crafted pamphlet or brochure. It’s a quick and easy way for new customers to understand what you’re all about.
Every time an inbound referral visits your site, it’s an opportunity. Make the most of that opportunity with professionally written, skillfully crafted, SEO-optimized landing pages.
With evocative writing, clear and informative copy, and a persuasive call to action, our landing pages can boost your conversion rate and turn those leads into sales! We can also help you craft content that will attract new visitors — white papers, eBooks, podcasts, case studies, and more!
Case studies are the pudding for your proof. Let prospective clients know just how effective you’ve been.
Whether it’s a small-form overview (typically 2 to 5 pages) or a full-length study (great for making a strong impression and capturing new traffic online), we make studies that “make the case.”
Social Media Marketing Copy
Tweets, status updates, Instagram captions, social sharers… you name it. Whether you need copy for your social media posts or simply need great content that you want to “go social,” we can help. And be sure to ask about our “How to Use Social Media” white papers, geared to customers or professionals within your specific industry… consistently one of our top performers! Clients come back to us for one new version after another because they get such great results.
Book Writing: Ghostwritten & Published Books for Lawyers, Doctors, CPAs, and Other Professionals
Imagine having your very own, legitimately published book on a specific topic (for example, a Medicaid & Medicare Planning book by an attorney). At Scribistics, we work closely with professionals to ghostwrite full-length books within their practice areas. Our exclusive partnerships with major printing firms allow us to write, design, print, and ship your books to your door — all for one all-inclusive price (usually only a few dollars per book).
It is the best deal in business / legal marketing today, and one of the most effective ways to establish yourself as a credible authority while also growing your practice. We work exclusively with real publishers, not self-publishing or vanity presses. You and/or your firm or business will appear as the authors (and it only requires a little of your time). Give the books to new and existing clients, offer them on your website, list them on Amazon, and more. Each book can be produced as an eBook and/or audiobook as well.
Podcasting & Voiceover
Scribistics president Aaron Wallace is a veteran, award-winning podcast producer and host. This unique asset allows Scribistics to produce podcasts for lawyers, doctors, and businesses of all kinds. We also provide an optional add-on service for our blogging and webpage clients: we can produce an audio version of your articles, which is a big boon for potential clients and helps considerably with SEO too. (Multimedia offerings can gain you a lot of traction on the web.) Moreover, these audio products open the door to alternative types of “search engines” for your business, including YouTube, iTunes, and other podcast apps (yes, those are search engines too!). And for our book / ghostwriting clients, we are able to provide audiobook services in conjunction with eBooks.
Editing & Proofreading
Bad writing can be embarrassing. Of course, not every great businessperson was born with a pen in hand — and that’s fine! But your company should always put its best face forward, and great writing is so important to making a strong impression on prospective clients and customers.
If you have existing internal documents, sales literature, marketing copy, or anything else you’d like professionally critiqued, we can help. We apply a top-to-bottom, holistic approach to revision that will totally transform your written assets.
Consultation & Retainer
Scribistics’ services are available through several different kinds of contracts: one-off/per-project, revolving content calendar, requirements contracts, retainers, and more.
If you have an ongoing need for content, let us know. We’ll arrange an agreeement to meet your needs. Your company can count on Scribistics just like you would with your own in-house writing staff… but without all the overhead!
We also provide consulting services for marketing, rhetoric, messaging, advertising, SEO, and sales. At Scribistics, we know how to put words to work!
Need something else? There’s virtually no limit to what we can do. If it’s writing you need, we’re here to help.
Your company can rely on Scribistics just as you would your own in-house writing department… but without all the fixed costs and overhead! Get in touch with us today to find out more.
Scribistics Corp. is not a law firm and does not provide legal services or advice. Not an advertisement or solicitation for legal services in any jurisdiction.